individual selling plan amazon: The Individual Selling Plan on Amazon is suited for people who want to sell fewer than 40 items per month. There is no monthly subscription fee, but sellers are charged a per-item fee for each item sold. While you won’t have access to certain features that come with the Professional plan, such as bulk listing or advanced reporting tools, the Individual plan is a low-cost option for those just starting out or selling intermittently. This plan is ideal for those testing the waters before fully committing to selling on Amazon.