what is temu and is it legitimate is a rising inquiry as consumers encounter Temu’s low-cost online shopping experience. Temu is an e-commerce marketplace under PDD Holdings, offering heavily discounted goods sourced mainly from China. Its legitimacy is supported by buyer protections, app store reviews, and secure payment gateways. While shipping times may be longer than Amazon or local retailers, many users find the value worth the wait. Product quality can vary, so reviewing seller ratings is essential. As Temu expands, understanding what it is and whether it’s legitimate helps buyers make informed choices and businesses analyze potential competitors or marketplace opportunities.