is amazon fba worth it 2020

is amazon fba worth it 2020 became a key question during the COVID-19 pandemic, which drove a massive surge in online shopping. Sellers who managed to maintain inventory and adapt to increased shipping costs experienced record sales. Amazon’s fulfillment centers faced delays, making third-party logistics and prep services more essential than ever. Product categories like home fitness, kitchenware, and health items exploded in popularity, and those positioned in those niches saw high profitability. While the market was volatile, agile sellers who responded quickly and diversified suppliers managed to thrive. The year highlighted the importance of supply chain flexibility and direct-from-China sourcing to protect margins.