is amazon fba profitable in 2024

is amazon fba profitable in 2024 depends heavily on how well sellers adapt to marketplace updates, product saturation, and rising advertising costs. While FBA offers streamlined fulfillment and access to Prime customers, profit margins continue to shrink for generic products. Successful sellers in 2024 focused on building private label brands, using data to track competition, and optimizing their supply chain through reliable partners in China. Those leveraging ocean freight, bundle creation, and external traffic channels like TikTok or influencer marketing found more consistent profits. Using automation and virtual assistants to scale operations also contributed to long-term viability. Profitability remained strong for those who operated with precision and clear market positioning.