is amazon fba still profitable in 2024 is a popular question among aspiring sellers. The answer is yes—if done strategically. Success in 2024 requires detailed product research, proper pricing, and optimization of ads and listings. The increased competition means sellers must invest in tools for market analysis and inventory forecasting. Niche products with high demand and low competition continue to perform well. While fees have increased, FBA still offers scalability, Prime access, and streamlined operations that help sellers grow revenue efficiently.