wholesale retail definition

wholesale retail definition refers to the distinction between two common business models in the supply chain. Wholesale involves the sale of goods in large quantities, typically to retailers, who then sell those goods to end consumers. Retail, on the other hand, involves selling products directly to consumers in smaller quantities. Wholesalers often purchase products from manufacturers or distributors at a discounted price and sell them at a markup. Retailers, however, typically purchase from wholesalers and set their prices based on market demand. Understanding the differences between wholesale and retail is crucial for businesses looking to determine their pricing strategy and target audience.