preparing for black friday Preparing for Black Friday involves planning for the busiest shopping day of the year. Retailers, both online and brick-and-mortar, typically prepare by offering promotions, discounts, and deals to attract customers. Businesses also ensure that their inventory is stocked, fulfillment centers are ready for the surge in orders, and their shipping options are optimized for fast delivery. Marketing campaigns are launched ahead of time, and many businesses increase staffing to handle the influx of orders.