what kind of crowdfunding is ideal for an apparel store For an apparel store, rewards-based crowdfunding platforms like Kickstarter or Indiegogo are ideal. These platforms allow you to raise funds by offering backers a product or reward in return for their financial support. This type of crowdfunding works well for apparel businesses as it lets customers pre-order clothing items or exclusive designs in exchange for their investment. It also creates a sense of community around the brand, giving customers the opportunity to be part of the launch process. Additionally, crowdfunding helps generate interest and validate the market before investing heavily in production.