lighting the box

lighting the box refers to the concept of using appropriate lighting for packaging and presenting products in a box for shipping, especially in the e-commerce industry. Proper lighting can help showcase products clearly, whether it’s for photography purposes or for customer unboxing experiences. For businesses, lighting the box is important for creating appealing product images that drive sales. It also plays a role in ensuring that fragile or valuable items are adequately protected with proper lighting and packaging materials to minimize risk during transit.