unit price vs retail price

unit price vs retail price The unit price and retail price are both important aspects of understanding product pricing in retail and wholesale businesses. The unit price refers to the cost of a single unit of a product, often used when comparing the price of similar items or for bulk purchasing. The retail price is the price at which the product is sold to customers in the retail market. Retailers often mark up the unit price to determine the retail price, which includes their margin for profit. Understanding the difference between unit price and retail price helps businesses set pricing strategies and consumers make more informed purchasing decisions.