lazada business model

lazada business model revolves around a hybrid approach combining marketplace operations with first-party sales. As part of the Alibaba Group, Lazada utilizes a robust logistics infrastructure, data-driven insights, and seller tools to empower merchants across Southeast Asia. The platform enables third-party sellers to list products while also running its own inventory through LazMall. It benefits from economies of scale, leveraging warehouse and last-mile delivery capabilities to shorten delivery times. Understanding Lazada’s operational structure is essential for brands looking to expand in emerging markets and optimize regional fulfillment strategies.