is shopify or amazon fba better

is shopify or amazon fba better is a strategic decision based on your goals. Amazon FBA is powerful for scaling quickly with a trusted platform and automated logistics. Shopify gives you more control over branding, pricing, and customer interaction. If you’re looking for speed and volume, FBA might be your best bet. If you’re aiming for long-term brand equity and customer loyalty, Shopify offers greater flexibility. Combining both can help maximize reach and profitability, using Amazon to generate traffic and Shopify to build relationships.