is amazon retailer

is amazon retailer accurate? Yes—Amazon is both a retailer and a marketplace. It buys products wholesale and sells them under its own listings, but it also enables millions of third-party sellers to reach customers through its platform. This dual model gives customers a wide range of choices and helps Amazon dominate eCommerce. As a seller, you can compete with Amazon retail listings or find unique product niches where your offerings provide better value or specialization.