Pros and cons selling on Amazon is a common topic among e-commerce entrepreneurs. On one hand, Amazon provides a vast audience, established infrastructure, and a trusted marketplace for selling products. On the other hand, the platform comes with significant fees, competition, and strict rules. The pros of selling on Amazon include access to millions of customers, the potential for quick scalability, and robust fulfillment services like FBA. However, the cons include high seller fees, minimal control over branding, and fierce competition. Sellers need to weigh these factors carefully when deciding whether to sell on Amazon or explore other platforms.