merchant fulfilled amazon

merchant fulfilled amazon refers to a selling method where the seller is responsible for storing, packing, and shipping products directly to customers. In contrast to Fulfillment by Amazon (FBA), where Amazon handles the logistics, merchant fulfilled sellers must manage all aspects of fulfillment themselves. This method gives sellers more control over their inventory and shipping processes, but it also requires more time and effort. Merchant fulfilled Amazon can be a good option for sellers who have a smaller product range or who want to keep costs low by handling fulfillment internally. However, sellers must ensure timely shipping and high-quality customer service to maintain positive reviews and seller metrics.